An in-depth look at the typical Twitter user
Twitter users come in all shapes and sizes, as an exhaustive study of Twitter users by social media marketing company Beevolve unequivocally shows. Its sample of 36 million Twitter users should be enough to provide an overview of the average person using the social networking/micro-blogging site.
Females slightly outnumber males on Twitter, with a 53%-47% breakdown between the sexes. The typical Twitter user is also young, with those displaying their age skewing heavily towards those in the 15-25 age range. This could also be due to younger Web users being more comfortable with revealing their age (though less savvy about the privacy implications of doing so).
It’s no surprise to learn that the United States is Twitter’s biggest market, with just over 50 percent of users based there. Twitter is also big in the U.K., Australia, Brazil, Canada, and India. The vast majority of users are following less than 50 people, and are being followed by less than 50 people. The average numbers are 102 and 208 respectively.
Males generally choose dark background colors for their profiles, with gray being the most popular choice. Females generally choose lighter colors, with purple being the prime choice. Females tweet more often too, sending an average of 610 tweets over the 567 tweets sent by the average male.
It looks as though iOS users are more keen on Twitter than Android users, with 68.9 percent of mobile access made on Apple iDevices compared to a paltry 31.1 made on Android-powered devices. This despite the fact that Android beats iOS for market share worldwide.
Finally, “Love” is the word most commonly used in a Twitter biography, with “Life,” “Like,” “You,” “Music,” and “More” all following hot on its heels.
What does all this prove? Not a great deal, if we’re honest, but there are interesting statistics in there nonetheless. All I know is that I, as a Twitter user myself, don’t fit into this mold at all.
January 17th, 2013
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