Google sets its eyes on the gaming world

June 28, 2013

Nexus-Q-only.pngIn its unceasing march towards mastering, if not dominating, nearly every market it chases after, Google apparently has set its eyes on a new territory: video games.

Yes, the Internet search giant, according to The Wall Street Journal, is apparently considering an Android-based gaming console in order to better compete with Apple, which is also rumored to be launching a video game console feature. Google and Apple could soon be competing with the likes of Microsoft, Sony and Nintendo.

Should the traditional gaming console manufactures worry, though? All signs point towards “yes.” The Journal reports that games running on Android are growing faster than games made for consoles, and if Google includes a hook, such as connections to other Android devices, a tablet version of the console or connection to Google Glass, a Google console might be able to stick.

But, as Digital Trends points out, a successful Google console is still a big maybe: the console space is already crowded

The Android operating system already has a gaming console — the Ouya. Ouya is a successful Kickstarter campaign with a mission: to provide an affordable, lightly powered gaming console fueled by Android. The console, available now, features over 200 games, though most of these titles are either dated, or built to run on mobile devices.

But Ouya has gotten off to a rough start with preview devices getting, at best, mediocre reviews.

“For $99, everyone who backed Ouya’s Kickstarter has unwittingly signed up to beta-test a game console,” David Pierce said in a review for The Verge. “Alpha-test, even: this is a product with some good ideas and a potentially promising future, but it’s a million miles away from something worth spending your money on. Even if the concept is right, the Ouya misses the mark.”

Perhaps it’s that missed mark — a toned down service not reliant on dedicated graphics cards and the latest chips sets — that Google is looking to fill.

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