TECH.BLORGE.com » Advertising

Ralph Lauren admits to shoddy Photoshop job despite its DMCA takedown letter

Mike Ferro — Sun, 11 Oct 2009 18:02:54 +0000

Recently some sparks have been flying across the fashion and photoshop worlds when a controversial Ralph Lauren ad surfaced on two blogs. The picture depicted a woman [...]

World first: Internet overtakes TV in British advertising spend

John Lister — Wed, 30 Sep 2009 13:02:52 +0000

The Internet still has some way to go to replace television as the main form of entertainment, particularly when it comes to shared experiences. But in one country advertisers clearly believe it’s now the most effective media for marketing.

Newly released figures [...]

Data, not promotion, the key to Facebook advertising

John Lister — Tue, 22 Sep 2009 12:47:56 +0000

Facebook and Nielsen Media have agreed to a deal which will see site users polled about their attitudes to adverts placed on Facebook. It’s another sign that firms may find social media better as a source of consumer data than a means [...]

Rival web stat firms hook up for increased accuracy

John Lister — Mon, 21 Sep 2009 12:45:19 +0000

Web monitoring services ComScore and Omniture are to combine their different methods of measuring traffic. The results could give a more accurate insight into Web site popularity and improve the relevance of adverts seen on sites.

The key to the partnership is [...]

New York Times explains how malware got on its site

John Lister — Tue, 15 Sep 2009 11:00:00 +0000

The New York Times says it has confirmed its initial suspicion that a bogus advertiser put site visitors at risk of malware. Embarrassingly, it appears the “advertiser” dealt directly with the newspaper rather than going through an ad sales network.

As [...]

Twitter changes Terms of Service – tweet ownership, advertising covered

Dave Parrack — Sun, 13 Sep 2009 02:46:08 +0000

Despite being three years old and growing at an exponential rate, Twitter is still very much evolving. It recently changed its Terms of Service to better reflect [...]

AMD no longer believes in specs appeal

John Lister — Fri, 11 Sep 2009 13:17:05 +0000

Chipmaker Advanced Micro Devices is rethinking its marketing strategy to put less emphasis on specifications. It says most customers are more interested in what their machine can do, rather than what’s inside.

The ‘VISION’ concept will require computer manufacturers to come on board with [...]

Facebook begins hiring frenzy amid recession

Dave Jeyes — Mon, 24 Aug 2009 11:56:06 +0000

Facebook is preparing to increase staff by 50 percent this year to take advantage of the surplus of talent caused by the recession says CEO Mark Zuckerberg.

“No one else has been hiring,” said Zuckerberg, adding that, [...]

Bing and Wolfram Alpha strike a deal

Michael W. Jones — Sat, 22 Aug 2009 18:09:13 +0000

Microsoft has finalized a pact with Wolfram Alpha that will allow their Bing search engine to display some of the specialized scientific search results returned by the Wolfram engine.

Search engines Wolfram Alpha and [...]

Major Internet provider Comcast profits from user misfortune

Mike Ferro — Mon, 10 Aug 2009 02:53:09 +0000

Comcast is the largest cable service provider in the US, providing hi-speed broadband Internet service to millions of homes. The cable company recently came under fire for implementing a new service [...]