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Business

Content marketing can be a very effective marketing strategy if a proper strategy is implemented. Having a content marketing strategy helps ensure that your marketing content is consistent with your brand’s voice, increases customer...

There are a number of common issues that marketers face when creating and implementing their content marketing campaign. The number of marketing platforms available today have made content marketing more complicated, increasing the chances...

Social media marketing requires a delicate balance of advertisement and engagement to be successful. This balance can be achieved in a number of ways, but common pitfalls can derail your marketing plan and reduce...

Data driven marketing is a great way for a business or entrepreneur to boost their sales results. Data driven marketing uses big data to create marketing solutions that increase profitability and improve productivity. Data...

Mobile marketing is growing and evolving quickly, opening up numerous opportunities for brands around the world. More consumers than ever making purchases using their mobile devices, making mobile marketing a trend to adopt for...

As the digital marketing industry has taken off, the amount of marketing content being produced has lessened its impact on the consumer. The ability of the consumer to tune out and ignore the content...

One of the biggest challenges for marketers is producing quality content consistently. Content must be high quality if the marketer wants it to get noticed by the target audience and the quality of the...

In recent years, there has been a shift in the digital marketing industry from relying on organic growth for marketing content to relying on paid promotion to get the marketing message in front of...

Content marketing has become increasingly complicated as the industry has expanded in recent years. There are now dozens of marketing platforms to consider and many different methods of calculating the effectiveness of a marketing...