Corporate Stupidity Over Mooninites Saga
Get this…Turner Broadcasting made the head of Cartoon Network resign because Boston officials couldn’t control their misplaced rage.
Jim Samples, general manger of Cartoon Network, Friday resigned under pressure following a promotional fiasco that snarled traffic in Boston and cost parent Turner Broadcasting $2 million to settle.
A Turner spokeswoman declined to comment on whether Mr. Samples was forced to resign.
“I deeply regret the negative publicity and expense caused to our company as a result of this campaign,” Mr. Samples said in a memo to colleagues. “As general manager of Cartoon Network, I feel compelled to step down, effective immediately, in recognition of the gravity of the situation that occurred under my watch.”
Yeah, the gravity of the situation which was absolutely nill. I can understand if this set off panics in the 20 other cities these things were placed, but they didn’t…and with good reason. They were LiteBrite signs!
I think more than anything this was over the money. Turner felt compelled by the city to pay $2 million, and somebody’s head had to roll. But still…you’d think they’d have enough class to keep this guy on to send a signal that while Boston may have gotten the money, they still weren’t right.
And so it goes…