Most Americans Don’t Read Political Blogs
While that headline may be true, I’ll get into why it’s an unfair spin soon enough.
First, Reuters has their dreary spin on a Harris Interactive poll:
Only 22 percent of people responding to the poll said they read blogs regularly, meaning several times a month or more, according to the survey conducted by Harris Interactive. […]
Despite the attention blogs can get, the poll said 56 percent of Americans say they never read blogs that discuss politics. Another 23 percent read them several times a year, the survey showed.
While blogs are largely considered the realm of young people who are most Internet-savvy, only 19 percent of people ages 18 to 31, and 17 percent of those ages 32 to 43, regularly read a political blog, the poll said.
So who is reading them?
The generation most likely to read such blogs are those age 63 or older, 26 percent of whom said they do so. Also, 23 percent of those ages 44 to 62 read them, the poll said.
Hey Google, maybe you should automagically place some AARP ads on the site…
Okay, here’s the thing…I actually think the poll reveals that there are A LOT of people reading political blogs. Seriously.
Time for some quick math. The American population is roughly 300 million people. About 73% of that group is over the age of 20, which roughly translates into 219 million people. Now, it’s obvious people younger than 20 read blogs (as the survey shows), but I’m still going to work with that 216M number. So I’ll take 22% of 219M, which gives me approximately 48 million people. If that’s the number of people reading blogs a few times a month, well, that’s a pretty big number, don’t you think?
So instead of a headline that reads, “Poll: Most Americans don’t read political blogs,” it should probably read, “Poll: 48 million Americans read political blogs regularly.”
But hey, somebody check my math on this. I could very well be wrong.
Where’s Patrick Ruffini when you need him?