This could be REALLY smart or REALLY dumb.
Sen. John McCainâ€™s election planners are preparing to unveil a radically decentralized campaign structure over the next few months.
Instead of funneling authority through a few central figures at campaign headquarters in Arlington, VA, plans call for it to be dispersed to up to ten â€œregional campaign managersâ€ â€“spread at satellite campaign offices throughout the country, according to two Republicans briefed on the plans.
The 10 different campaign offices will run, in essence, 10 different campaigns, region-specific and constituent-specific, tailorable to fit around McCainâ€™s unique coalition.
There’s no doubt there’s a certain genius in this thinking. If the regional campaigns understand what messages their region wants to hear, this increased autonomy may allow them to respond a lot quicker to opportunities.
But will they really be able to control a consistent message with a structure like this? “10 different campaigns” have the potential to go sideways really quick. Again, I have my doubts.
I wonder what Soren Dayton thinks.