The makers of Absolut have pulled the campaign and apologized for offending anyone.
Talk about a stupid advertising idea. Iâ€™m sure it was amusing to people in Mexico but Absolut had to know this would be seen by Americans who would be less than impressed. You simply donâ€™t make jokes about national borders. People get touchy about borders, they fight wars over borders. Can you imagine if Absolut ran an ad in Northern Iraq showing the border of a Kurdistan and using a headline that made such an arrangement sound like a good idea? Iâ€™m sure Turkey would be a little upset.
Absolut should stick to amusing little ads of no or light political commentary. Some people are going to boycott them for this stupidity. Thatâ€™s not an issue for me. I find the beverage of rather poor quality to begin with.