McCain makes fun of Obama and compares him to God, Britney Spears and Paris Hilton.
Obama answers by pointing out how McCain doesn’t really know very much about economics.
Although itâ€™s done with tongue in cheek and in a deliberately cute manner, this is actually a pretty effective ad.
It uses McCainâ€™s own words against him, and it ties him to an incredibly unpopular President. The tagline at the end is reminiscent of Ronald Reaganâ€™s famous line in 1980 â€” â€œAre you better off now than you were four years ago?â€
As many know, Obama has pointed out that he sees a lot of parallels between 1980 and 2008, so if that’s the aim of this ad, along with the “McSame” meme, I think he nails it.
But will voters care? Or will they think he’s going negative unnecessarily?