Obama Purchases 30 Minutes Of Primetime TV
While not unprecedented, we haven’t seen this type of move in a while. In fact, I think the last person running for office to do this was Ross Perot.
Barack Obama has purchased a half-hour of primetime television on CBS and NBC, sources confirm.
The Obama campaign is producing a nationwide pitch to voters that will air on at least two broadcast networks. The ad will run Wednesday, Oct. 29, at 8 p.m. — less than a week before the general election.
The direct purchase of such a large block of national airtime right before an election used to be more commonplace before campaigns began to focus their endgame strategies exclusively on battleground states. Such a move is not without precedent in modern presidential politics, however — Ross Perot did a similar purchase in 1992.
The special is a smart move for the Obama campaign, said Larry Sabato, a political analyst and director of the Center of Politics at the University of Virginia.
“Obama’s theme is not just change but unity, so he’s appealing to the whole nation rather than a handful of tossup states,” Sabato said. “He wants to win the popular vote by a good margin, which will enable him to govern.”
The Obama campaign is also said to be in negotiations with Fox. I wonder if ABC said no.
No doubt this would cost tens of millions of dollars, but with Obama’s war chest seemingly overflowing, that’s a cost he can easily bear.