Including this man, who accounted for 17 of the viewings.
Barack Obamaâ€™s prime-time infomercial drew 26.3 million viewers across three broadcast networks last night, according to early ratings from Nielsen Media Research.
That number includes data from the top 56 television markets Nielsen rates and only includes viewers who watched the 8 p.m. half-hour special on CBS, NBC and Fox. The number does not include viewers who watched on Univision, MSNBC, BET or TV One, which also aired the ad.
Nielsen will release more comprehensive data this afternoon, and the total audience measure likely will change.
Not too shabby, although I’m sure he would have preferred debate numbers. Still, that probably wasn’t realistic.
My guess is if Obama sees a significant bump from this, you’ll see this tactic used in 2012 from both sides.
Here’s a little more analysis…
Did it swing you?