As with many of the Obama ads this election cycle, the effectiveness of this lies in its simplicity.

Cheney = Bush = McCain.

I honestly don’t know what Dick Cheney was thinking by endorsing this late in the game. It’s almost as if he wanted to kick McCain in the gut, because he had to know this wouldn’t help him.

Could this be Bush’s final “F**k you!” to McCain?

Politics Obama Uses Cheney’s Endorsement In New Ad