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The Death Of The Bradley Effect

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If nothing else, the election of Barack Obama should mean the end of the so-called “Bradley effect:”

All the ominous predictions, all the fretting about hidden votes and closeted racists frustrating a victory for the nation’s first African-American president came down to this: the so-called Bradley effect did not exist.

People did not lie — to pollsters or to themselves — about whether they would vote for a black man. The polls, national and statewide, generally predicted the results with accuracy.

“The unambiguous answer is that there was no Bradley effect,” said Mark Blumenthal, the editor and publisher of Pollster.com, a Web site that publishes and analyzes poll results.

So let there be no more talk of the Bradley effect.