The Death Of The Bradley Effect
All the ominous predictions, all the fretting about hidden votes and closeted racists frustrating a victory for the nationâ€™s first African-American president came down to this: the so-called Bradley effect did not exist.
People did not lie â€” to pollsters or to themselves â€” about whether they would vote for a black man. The polls, national and statewide, generally predicted the results with accuracy.
â€œThe unambiguous answer is that there was no Bradley effect,â€ said Mark Blumenthal, the editor and publisher of Pollster.com, a Web site that publishes and analyzes poll results.
So let there be no more talk of the Bradley effect.