This is not a TV ad, but was delivered by e-mail and on the web:

So what do you think? Is it going to help? Will it resonate with voters? Is the magic still there?

While the polls remain tight, there is evidence of an emerging groundswell of support for Coakley among Massachusetts Democrats.

UPDATE: Word is, the president is going “all-in” and will be campaigning for Coakley in Massachusetts on Sunday. We’ll soon see if he can still play a winning hand.

Politics Obama e-mails a message of support for Coakley