You hit up the big box stores on Black Friday. You’re gearing up for some easy Cyber Monday shopping. Now think about the new player in the game — Small Business Saturday.

Small, local retailers all over the country offer plenty of sales on the day after Thanksgiving, but they’re often overshadowed by the big guys. Starting this year, they get Saturday to themselves, thanks to a new initiative by American Express.

“The first-ever Small Business SaturdaySM is November 27, 2010. It’s one day to support the small businesses that are getting our economy going again… More than a dozen advocacy, public, and private organizations are joining American Express OPEN, the company’s small business unit, in declaring the Saturday after Thanksgiving as Small Business Saturday. This year, Small Business Saturday is November 27, 2010.”

According to the U.S. Small Business Administration, 65% of new net jobs come from the small business sector. A study done several years ago by a consulting firm found that for every dollar you spend, 68 cents goes right back into your local community. Big box stores only put back 43 cents into local communities for every dollar you spend in their stores. It makes a difference.

Check out the Facebook page for updates, news and to find out how to sign up for incentives. Then, go out into your neighborhood on Saturday to do some holiday shopping.

“A day to come together in support of the small businesses we love.
The shops and restaurants that employ our neighbors and reinvest our money close to home.
The businesses that are the heartbeat of our communities and local economies.”

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