Technology with attitude

Don’t Buy Chromecast: Future Technology May be a Bust

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Google Chromecast is a new digital media player that is able to play video and audio content on a high-definition television.

Made by Google, this device simply plugs into the television, just as a thumb drive would, and allows instant streaming through Wi-Fi Internet or a local network connection. This then allows the users to choose the media they wish, which include web and mobile applications.

The Dongle

The Chromecast dongle is just short of being three inches long and weights next to nothing. Easily enough, it plugs into the television’s USB port and is able to run in a matter of moments. Google’s attempt at making this new device likable is making it a small port instead of an entire box unit that must be hooked into the television. While nice in itself, all this device does is turn one’s television into a computer.

Past Failures

Before the Chromecast, Google tried out nearly the same exact idea twice before. Two years earlier, the Nexus Q was introduced. At a starting price of $299, the only thing this device did was turn one’s TV into an Android phone. Over three years before Chromecast, Google TV was released. The idea was to create an interactive television, much like a web browser. Truly, the underlying issue with this is that no one wanted to buy an entirely new television, especially when they already owned both a TV and a computer. In owning both, this really makes the concept pointless for more customers. In the end, it seems as though the Chromecast is a recycled idea, redesigned to try to appeal to an audience.

Shortcomings

Even though this device looks like an easy to use USB drive, it requires additional power supplied by a cord that is from a non – service USB port. Also, the content being offered is very limited, and although the price is very low, such a thing is not worth having – especially as a base model. Which leads into the next issue; Consumers run into this problem with nearly any newly released product on the market, what they are actually buying is just the base model. When the product is released to the public and they respond with their issues, the company explains that it is just the start and that bigger and better things will come from it. For the most part, this is an annoyance, leaving customers wondering why the company could not wait until they had created a product worth showing off. Google is known for promising more, but never giving anything more.

Strong Competition

Many companies fail to take note of what other products theirs will be up against. The more established Apple TV was originally released in 2007, but the newest generation came out in January of 2013. This small box allows users to connect to iTunes, Netflix, Hulu, YouTube, iCloud and many popular channels offered by regular television services. In the beginning, the product was not perfect, but over several years Apple has been able to build their product stronger. Because of this, Google might find that their creation is a lost hope.

After years of attempting to break through, Google might find that they should have quit while they were ahead. Their new goal is to control everything and be like everyone (i.e. YouTube and Google+). This will eventually catch up to them in later years. As for now, the best option for anyone that is looking to not be scammed is don’t buy Google Chromecast.