Microsoft’s acquisition of Nokia is yet to yield some profit. According to some recent numbers the software giant is losing money and thus its investment is still far away from paying off.
As part of their acquisition plan Microsoft will start launching smartphones wearing its name. The Microsoft Lumia 535 is the first Windows powered phone to enter the market without wearing the Nokia nametag but is it any good?
The Specs Beneath The Hood
Microsoft went for modest hardware to get the price of the phone as low as possible without building a phone that feels cheap. The terminal bring a so called “5x5x5” package that translates into a 5 inch display and a 5 megapixel frontal and rear-facing camera. While most other smartphones use 13 megapixel rear cameras Microsoft went for something more modest which should be decent but not mind-blowing.
The phone runs on the Microsoft Windows 8.1 Mobile with the Metro UI and multiple built-in applications such as Skype and OneNote. Microsoft also included an preinstalled Office Suite for the ones that would like some productivity tools. Everything is powered by a quad core 1.2 GHz CPU and 1GB of RAM. Internal memory is limited to 8 GB but the phone does come with an expansion slot that supports memory cards of up to 128 GB.
Pretty But It’s All Plastic…
When Microsoft said that the Lumia 535 will be an affordable smartphone they really meant it. This goal forced the development team to go for a glossy plastic back plate that is a genuine fingerprint magnet if not protected by a case. It does not feel cheap but it is obvious that the entire outer casing is made of plastic. This design decision did help to cut down its production costs but what about performance? What should the users expect when using a phone made by Microsoft that runs its own operating system?
The Microsoft Lumia 535 is the equivalent of the Nexus phones. That means that the OS is properly optimized to provide the best experience. We are talking about a phone with almost no bugs, seamless animations and optimal hardware compatibility. It should provide the ultimate Microsoft experience or at least that is what everyone should expect.
Unfortunately the app store is not all that great. Even if Windows 8.1 mobile started to become a bit more popular the number of apps available is not that impressive especially for Android and iOS users. Things might pick up the pace one Microsoft launches a few more models but its still a long way to go until we get to see their store getting at least half as big as Google Play.
The phone will hit the markets sometime in November and according to the Microsoft announcement it will cost around 110 Euros or 136 US dollars. It will be available in bright green, orange, white, cyan, dark grey and black. Microsoft will also be offering matching covers. To be noted that the phone can be acquired in a single SIM or a dual SIM version although the dual SIM version has the same battery and thus a lower operating uptime.