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Will WhatsApp Say Goodbye To The Annual $0.99 Subscription Fee?

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WhatsApp, the application that was bought by Facebook in February 2014 is ban-free because it charges its users after one year with the minuscule sum of 0.99 dollars for extending the availability of their accounts. But there are rumors according to which WhatsApp will contain advertising so that the annual fee would be abolished.

WhatsApp has many active users, over 800 million to be more precise and most of them are already paying the annual fee of 0.99 dollars, after ending the trial period. It’s not a large sum and it can be paid via PayPal or using a credit card, but there are users who don’t have any of those and they risk losing their accounts after one year, when the service is no longer free.

There are some rumors saying that Zuckerberg is planning to make the application free for the users, but to sell data to companies that want to promote their services through this application. The new owner of WhatsApp hasn’t confirmed this rumor, so we don’t exactly if WhatsApp will display targeted products such as on Facebook, but maybe in a few months, we’ll hear an official statement confirming the intentions of Zuckerberg. A while ago, David Wehner (the CFO of Facebook) came with an interesting announcement, saying that Facebook will have a particular feature called Message for Business, which was implemented in the meantime. We’re guessing that the same feature will be added to Facebook soon enough.

This would be the end of the annual subscription, so the new users will no longer have to pay 0.99 dollars after one year of use and the veteran users will be spared from paying for the service, again. Although, for now, this seems a beautiful dream, it’s not impossible to be materialized, because it’s Zuckerberg’s interest to make more money and to see his users happy.

WhatsApp has become one of the most popular applications of the moment, especially after adding the voice calling feature, which is available on Android, iOS, BlackBerry 10 and Windows Phone (currently under tests).