Will the new Lumia 950 help Microsoft and Windows 10?
Microsoft is preparing for the launch of their new flagship Windows Phones and everybody is anxiously waiting to see just how well they are going to be received and whether or not it will affect Microsoft and popularity of Windows 10.
For a long time, the new Lumia phones have been referred to by their codenames Cityman and Talkman. We now know that Talkman is going to hit the market as Lumia 950 and Cityman as Lumia 950 XL. Talkman is going to feature a 5.2 inch 1440 x 2560 OLED display powered by Snapdragon 808 processor with 3 GB of RAM and 32 GB of internal storage with a microSD card slot. The smartphone is also going to have 20 MP PureView rear camera and 5 MP front-facing camera, 3000 mAh removable battery with Qi wireless charging technology and USB Type-C. Cityman is going to have a slightly larger 5.7 inch 1440 x 2560 OLED display, Snapdragon 810, 3 GB of RAM, 32 GB of internal storage with a microSD card slot, 20 MP PureView rear camera with triple LED flash and 5 MP wide-angle front facing camera. The battery is also slightly larger at 3300 mAh.
These devices evoke a truly premium feel and everybody who had the privilege to try them out have nothing but positive things to say about them. New Lumias are designed to demonstrate advanced capabilities of Windows 10 and dismiss all concerns that Microsoft cannot make impressive Lumia Windows Phones.
Windows 10 itself aims at providing much deeper synergy with all aspects of personal computing on phones, laptops and desktop computers. These include a higher degree of synchronization and universal app platform with multiplatform apps capable of running on both PCs and mobile devices. Since Microsoft is actively getting rid of the old “Windows Phone 10” brand it is safe to say that the new Lumias are intended to bring some new life into Microsoft’s mobile lineup and convince newer generations of users that Windows Mobile is a worthy alternative to more widespread mobile operating systems like Android and iOS.
The crucial question is whether this will help Microsoft and Windows 10 in terms of their popularity and market reception. Windows 10 on PC is being greeted with a warm smile from users all around the world. Microsoft officials said that as of August 26, Windows 10 has been installed on more than 75 million devices worldwide. This is a huge success in itself but the best news for Microsoft is that Windows 10 has seen more than six times the number of app downloads per device from the Windows Store than Windows 8 did. This means that more people are getting used to Microsoft’s ecosystem and the new Lumias could help to further this trend. Of all operating systems, Windows has the widest user and developer base that could help Microsoft reach a much greater position on the mobile market. If the new Lumias are received only half as well as Windows 10 then Microsoft could really be at the front steps of a new era for personal computing and the company.