How is Facebook Getting Ready for the Upcoming Video Boom?
Facebook is very much aware of the love people have for videos.
As of now, the users of this social networking site watch an average of 4 billion videos on a day, which is four times the figure that was realized during the same period of last year.
With such huge growth in the number of videos being watched on this network, it is very important for the company to start preparing itself for this boom. Smartphones of the 21st century are extremely powerful, loaded with amazing cameras that are driving people crazy as far as messaging is concerned. People want to go beyond the common text messaging experience and make use of the video messaging aspect. They want these recorded videos to appear on their timelines so that their friends and relatives can also get a chance to see what they are up to.
It is for this reason Facebook Inc. has been working hard to ensure that its entire infrastructure is redesigned so that loading and watching videos is not a problem. During its initial days, Facebook only allowed users to exchange texts. This later changed as many started uploading photos and suddenly tagging everyone. However, Facebook’s VP of engineering, Jay Parikh noted that the focus of the users has turned away from texts and photos and it is now on videos.
Facebook still facing challenges in developing markets
As much as Facebook might be trying to incline its services towards the richer video watching experience, the company is still very much aware that not all users have access to the latest technology and infrastructure. For instance, recording a video somewhere in Africa and then trying to upload it on Facebook might leave you with a misplaced experience thanks to the slow or in some cases non-existent internet.
Facebook to use encoding to help with easy uploading of videos
In a bid to take care of the issues surrounding the uploading and watching of videos, especially in areas with poor internet infrastructure, Facebook has designed a new way of doing things. The new method will ensure that videos are transferred even when the connectivity is poor.
In a process known as encoding, Facebook will allow videos that are uploaded via phones to a website to be converted into digital files of different format so that they can easily be watched on any device. If your connectivity is very poor, the process will shrink the videos so that the amount of data used is limited. However, this might have some effects on the quality of videos being transferred.
There are over 1.5 billion users on Facebook and if each one of them decides to send a video message, well, they will be plenty of them. In short, the company handles volumes of videos in a day and as such, the encoding process is automated. Now this is where AI comes in. While it may seem easy, you may be surprised to find out that uploading a 1 minute video on Facebook might take up to 100 computers just to take care of the encoding process.
What about watching the Facebook videos?
While Facebook might have won the battle for uploading videos, there is still a challenge when it comes to watching these videos. However, the company also provides some remedies for this matter. For every video uploaded, the AI-powered PCs come up with multiple copies that can easily be played on different devices and under different internet speeds.
Facebook has seen the need to invest in the video technology as it is one of the major advertising platforms the company is targeting to monetize. If it has to succeed, then the infrastructure that is behind the technology must be fast and efficient.