Twitter should never be the only way you use to promote the business.
It should complement the other strategies you currently use to promote your business. However, before determining whether Twitter is worth the hassle, you need to understand the benefits that it will bring to your business if used for marketing. Twitter is second only to Facebook in terms of the biggest and most popular social media platforms in the world.
What are the benefits of using Twitter for business?
Opens Communication Avenues
Through Twitter, it is possible to engage in constant communication with your followers or customers. Use Twitter to keep all your customers up to date with the new products that the business has developed. If there are any changes in the current products, let followers or customers also know about these through Twitter. Customers/followers can also take the initiative of commencing communication with the business.
The main goal of using Twitter for business should be to use it for generating leads. Your business can achieve this by sending out tweets regarding new products and special offers. Let the tweets be full of calls to action. This way, followers will feel the need to contact your business and ask for more details. Eventually, all the feedback and answers you provide to the followers should lead to conversions and more business.
Displaying Personality of the Brand
If you want to find a way to liven your brand, do not hesitate to use Twitter. Send tweets regarding the personality of the brand as well as your people. Use Twitter to convince your followers that there is more to the business than merely supplying goods and services. If you own a bookshop, apply humor as well as quirky language in sharing links to some interesting articles as well as promoting events and other similar activities.
The beauty of Twitter is that it provides you with an idea regarding the latest trends. If there is a hot or trending topic out there, you will find it on Twitter. Therefore, learn to use Twitter as a researching tool or platform regarding the latest trends. Since Twitter runs in real time, your business can use it to learn more about the latest conversations. Moreover, through Twitter, you can learn about the views of customers concerning your company or other competitors.
Twitter elicits quick responses from businesses and their customers. Therefore, use it to learn about the views and perception that the followers have towards your business. If you introduced a new product recently, use Twitter to solicit feedback from customers, especially those who have used it. Use Twitter for inviting comments, reviews and feedback from online customers regarding any aspect of your business, products and services.
Lastly, remember that Twitter can be an effective tool in providing top notch customer service. The biggest brands take conversations on Twitter regarding their services seriously. Customers have also realized that it is much easier to find the appropriate answers and solutions to their problems through Twitter than it is when using other platforms. For these reasons, open a Twitter account today for your business and begin enjoying the benefits.