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Why Your Business Should Use Promoted Tweets

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Twitter is the perfect platform for any business that is interested in a concise and real-time conversation with its customers.

With Twitter, a business will generate awareness as well as get the chance to connect with customers. Twitter also accords businesses the opportunity through which to generate or drive sales. It is worth noting that close to 50 percent of all monthly active users on Twitter follow brands, thus the importance of investing in promoted tweets.

The fact that close to 42 percent of all users on Twitter learn about different services and products through this social media platform should show businesses the importance of investing in Promoted Tweets. In fact, Promoted Tweets are among the most effective strategies for ensuring that customers can discover your tweets. With these types of tweets, businesses can connect with some of the most receptive and responsive users on Twitter.

One of the benefits of Promoted Tweets to businesses is that it enables businesses to push the most interesting as well as important tweets right in front of the actual customers that they targeted. A business can identify the likely target audience by using factors such as:

  1. User interest
  2. User location
  3. Devices
  4. Followers

Using those above, the business will then be able to identify the users or customers who are more likely to respond to its Promoted Tweets in the desired manner. Twitter only displays the contents of the Promoted Tweets after subjecting these to a test regarding their relevancy to the targeted user. This way, Twitter ensures that the tweets reach the audience that is most likely to find them relevant and respond suitably, thus saving the business from wasted time.

Through Promoted Tweets, businesses can engage with their customers. More importantly, the tweets enable businesses to drive their sales upwards, which is the fastest way of staying afloat. The focus of Promoted Tweets is on engagement between brands and their customers. The engagement eventually leads to increased sales. Constant engagement leads to more retweets and newer followers, thus increasing brand visibility.

When the pool of followers increases through Promoted Tweets, the business will then have a much larger market on which to advertise its goods and services. Driving direct sales is also one of the benefits that businesses enjoy by engaging in Promoted Tweets. Posting tweets whose content is mainly special offers as well as promotions, any business can benefit by driving direct sales through the roof.

It is worth mentioning that Promoted Tweets are available to every person. This service is not for businesses alone. Individuals can also purchase Promoted Tweets and use them to create awareness regarding a matter that the public will find interesting or need to know. Poor services offered by a leading company in any industry would qualify to inform the rest of the world about using these types of tweets.

Therefore, if your business desires to benefit from increased sales and improved brand visibility on Twitter, it must invest in Promoted Tweets. The tweets do not come cheap. However, they are the fastest way through which to engage with other customers and pass the right kind of message to them. The tweets are great for creating brand awareness while promoting brand visibility. Invest in these tweets for your business today.