The latest reports in town suggest that Xiaomi, a renowned Chinese OEM, will be making Microsoft sweat for its money by rolling out rivals to the Windows maker’s Surface Book and Surface Pro.
There is no doubt that Xiaomi is one interesting Chinese company that has really caught the eyes of many, thanks to how it took this Asian region by storm with its mid-range handsets. This even led to the company being ranked as the third leading smartphone company in a period of two years.
Despite its immediate rise to popularity, maintaining its position at the highest level of competition has turned out to be challenging. There are players like Samsung, Apple, Lenovo and Huawei; all of which are massively rooted in this region; something that has prompted Xiaomi to start exploring other potential markets for their products. The U.S. tops this list, but the company seems to be taking it a bit slow in a bid to avoid the copyright issues that Samsung, Motorola and HTC have faced before with respect to Apple.
How Xiaomi plans to get into U.S. markets
Xiaomi recently unveiled a new self-balancing scooter known as Ninebot; however, you can also find other devices with this company’s brand name, among them, tablets, TVs and even cameras. As of now, most of these products are available in China and neighboring regions; however, now that these markets are getting even more and more saturated the company sees need to expand its product line in order to get into brand new markets.
Many of Xiaomi’s smartphones are almost identical to the iPhone and hence, it is impossible to come across these gadgets in the U.S. due to, as mentioned earlier, copyright issues with Apple. However, there is news that the Chinese OEM is working on more affordable gadgets that will rival Microsoft’s Surface Book and Surface Pro.
Well, no pun intended, Microsoft has nothing really to worry about thanks to the fact that it has already established a market/ecosystem, something that Xiaomi will be looking to establish with the devices being worked on. While this might sound quite challenging, they have been there before in their home country, they can do it again in any other place. It is no wonder PC companies have begun paying close attention to this company’s increased interest in the U.S.
There is still one huge mystery that is unresolved with respect to Xiaomi’s potential move to the U.S.: which OS will the company choose for its products? History favors Android, however, the market is saturated with Windows-based 2-in-1 devices, yet Xiaomi has no prior experience with this OS. This will even make it harder for the company to establish a channel support.
As pointed out earlier, history favors Android and if this OS gets a chance to run on the new 2-in-1 device by Xiaomi, there are high chances that it might capture a large part of the younger generation. Basically, this is the generation that knows almost everything about mobile devices and Android and they would be more than happy to have any of this OS on all of their devices. This could simply mean that a new trend might be in the cooking, something that might leave other OEMs vexed.
Major companies have depended and still depend, on Windows OS as their major choice for business, among them HP, Lenovo and Dell. However, evidenced by the recent split by HP into two companies, many of these computer companies are aware of the change in taste for the younger audience.
Xiaomi did wonders when it neutralized Lenovo and Apple in China, but the U.S. market is totally different from any Asian market. There will be challenges, very serious ones and unless lightning strikes twice, Xiaomi might end up never making to this market.