Brands need a strong social media presence.
A search for quick wins is not great for brands, as this can make them some of the most annoying in the eyes of their customers. Determining whether your brand is making its customers annoyed is one of the biggest challenges, but a task that you have to perform nonetheless for the success of your online marketing strategies . For these reasons, what are the signs to look for in determining if your brand is the most annoying?
- Posting illogical statements that add no value to customers
Do not employ guilt as a strategy of making customers engage with your brand. Statements such as “failing to share this proves your hatred for animals” is bad for your brand. Avoid the hump-day posts that many Facebook users put up on Mondays, Wednesdays or Fridays.
- Believing that you are a philosopher when you aren’t
Posting banal quotes that share nothing in common with your brand is the fastest way of making the business a source of great annoyance to customers. Avoid the repeated use of cliché unicorns, oceans, and sunsets that have nothing to do with your brand.
- Abusing the hashtag
Clogging up newsfeeds with hashtags only makes your brand succeed in annoying customers. The best remedy for this is to keep all hashtags simple and short. Your brand’s hashtags should not contain more than five words.
- Being too desperate
Avoid appearing too desperate when posting on Facebook. Avoid creating a brand known for begging the community of followers to engage with it. The best way to inspire engagement is by adding value to people and featuring great, interesting as well as helpful content.
- Making too much effort to appear,hippy
Brands try everything they can to appear cool with the goal being to appear marketable to the younger customers. Instead of working too hard to be hip, why not use this opportunity to post interesting and helpful stuff on Facebook?
- Sounding phony
Being real should be the goal of every brand. Avoid creating situations that make your brand appear phony. Authenticity is what will make your brand the preferred choice of customers instead of transforming it into one of the most annoying.
- Overreliance on scheduling and automation
The content that you post on Facebook should not be exactly the same with what appears on your Twitter account. The two platforms are different, thus the importance of crafting content that appeals to each of them. For this reason, avoid using a scheduling and automation tool.
- Posting stock photos
Stock photos are bad for any brand. Instead of convincing followers about the coolness of the people appearing on stock photos, these items only help your brand create an army of annoyed customers.