Technology with attitude

Will the Android-Powered BlackBerry Priv Tempt Consumers Back?


Earlier this month, the BlackBerry Priv was introduced to the world and with this Android-powered smartphone, the Canadian smartphone maker hopes that it will regain its lost glory in the handset world.

Despite the catchy features and capabilities this device comes with, there is still a question of whether this smartphone will for sure manage to convince the customers back to this old champion of the smartphone world.

Being BB’s first Android-powered smartphone, the Priv is also the first of its kind to feature a traditional slide-out keyboard that goes against the usual touch screen standard.

On paper, everything you get on the Apples, Samsungs, Xperias and LGs of this world are available on the new BlackBerry Priv. The device is available in the U.S. for $700 and with this price tag; this BB flagship is priced higher than a host of other flagships. Probably, this device will be in huge demand among the business users.

The phone has already made its debut on AT&T as well as in several U.S. retail stores and BlackBerry’s online platform.

While many Android titans keep their focus on developing devices that are thinner, faster and with mind-blowing camera features, BlackBerry’s approach on the Priv is quite different. Instead, this smartphone manufacturer focused on a better battery life, traditional physical keyboard and heavy focus on Priv (which is short for privacy) makes this device a standout among the many Android devices that dominate the handset world today as well as Apple’s iPhone.

“I have repeatedly said that BB will only release an Android phone if we can make it extremely private and secure”, John Chen, CEO of BB said in a statement. “I’m happy to say that this day has come”.

According to Chen, the new Priv “gives end users the best in privacy, security and productivity without compromising applications”.

About BlackBerry Priv

At first sight, the new BlackBerry Priv looks appealing thanks to the sharp edges that are well-balanced with its smooth curves. A further look at this device will reveal even more as you will notice a ‘grippy’ rear that makes it easy for small-handed people to handle.

The display size is 5.4 inches, which makes the phone an official member of the phablet community, but it stands out with its physical keyboard that complements the virtual keyboard it also comes with. The former will be a great addition for business users who are always after typing longer emails and taking notes even when on the go. Users will also enjoy a faster typing experience thanks to the on-screen numbers that are featured on this keyboard.

Just like any other Android flagship, the Priv does not disappoint when it comes to photography. The device comes with a strong 18MP snapper and it’s powered by a rather older Snapdragon 808 chipset and as noted above, the battery unit included can last up to 22.5 hours.

The Priv runs on the latest Android 5.1.1 Lollipop, however, there is room for future updating to Android 6.0 Marshmallow, which the company says will be available soon.

BlackBerry is widely known for its tight data security and privacy protocols, something that is expected to be the USP of the new BlackBerry Priv smartphone. It is the company’s best shot at regaining its lost mobile empire.