Facebook is known for its smart moves in the technology market, moves that have seen the company acquire services of companies such as WhatsApp, Instagram as well as Oculus Rift, among others.
Other than acquiring WhatsApp for a fee of $19 billion, the latter is probably the most confusing acquisition that the social networking giant has ever made. Oculus Rift was acquired for around $2 billion, with many wondering what this acquisition really meant for the over 2 million Facebook advertisers.
Well, no more wondering as the California-based company has finally given us a sneak peek of what this technology means to them. Facebook has already debuted with its first VR-based video ads for major companies such as Samsung, Nestle, AT&T, Mondelez, among many others.
Back in September, Facebook debuted a video creation tool for publishers and brands to post 360-degree videos organically to their official pages. This tool has now been folded into a new ad format that displays as sponsored newsfeeds posts. One thing that is already driving brands to these new Facebook ads is the HD capabilities.
Facebook’s 360-degree clips available on Samsung Gear and iOS devices
In addition to the ability to display new ad formats, the introduced 360-degree videos will also be available for watching on Samsung Gear as well as iOS devices. Before this update, these video clips could only be watched via a desktop as well as Android-powered smartphones and tablets.
Facebook is already huge and it seems it wants to grow even much bigger. Many have identified VR as the future and it Facebook is dyeing to be the future, and not part of the future. It is no wonder the company shelled out $2 billion just to acquire the services of Oculus Rift. In short, we should get ready for more as this is just a teaser of actually what is in store, especially now that the Oculus Rift VR headset will be available as from early 2016.
Facebook has further gone to an extent of availing a website meant for detailing more information about how VR really works. Furthermore, there will be access to editing tools for content creators, something that Facebook hopes will ease the hassles for brands and publishers willing to post ads on their pages.
Facebook has recently identified videos as a major form of communication on its platform and it wants to take center stage in this industry. Just recently, the Mark Zuckerberg’s establishment announced that more than 8 billion videos are watched on the platform daily.