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Content Marketing Boosts LinkedIn Ad Revenue

Companies that ignore content marketing do so at their own risk. According to new figures, content marketing is now responsible for roughly 40 percent of LinkedIn’s total ad revenue. During the first three months of 2015, LinkedIn generated…

Using Digital Marketing To Overcome Negative Press

It is every company’s worst nightmare. Something negative happens with the company and next thing you know, the story is blasted across newspapers and websites for everyone to see. This kind of negative press can really harm the reputation…

Content Marketing: Proper Grammar Is Essential To Success

Proper grammar and spelling is an essential part of creating great content for your content marketing efforts. Unfortunately, this is a part that many marketers are missing. In a study conducted in early 2015, marketing software provider…

Mobile Marketing: Boost Results With These Great Tips

Mobile marketing has created a wonderful opportunity for companies and entrepreneurs to turn consumers into brand loyalists. Many brands are now using mobile apps as strategic marketing channels to promote their products and services.…

Content Marketing: Creating A Marketing Strategy

Content marketing can be a very effective marketing strategy if a proper strategy is implemented. Having a content marketing strategy helps ensure that your marketing content is consistent with your brand’s voice, increases customer…

Content Marketing: Common Issues And Overcoming Them

There are a number of common issues that marketers face when creating and implementing their content marketing campaign. The number of marketing platforms available today have made content marketing more complicated, increasing the chances…

Social Media Marketing Mistakes To Avoid

Social media marketing requires a delicate balance of advertisement and engagement to be successful. This balance can be achieved in a number of ways, but common pitfalls can derail your marketing plan and reduce the results obtained from…

Boost Your Sales Results With Data Driven Marketing

Data driven marketing is a great way for a business or entrepreneur to boost their sales results. Data driven marketing uses big data to create marketing solutions that increase profitability and improve productivity. Data driven marketing…