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Content Marketing

Generating Content Marketing Links The Natural Way

Generating great content marketing links the natural way is a combination of art and science. To consistently obtain relevant, authoritative links is one of the hardest parts of optimizing sites for search. Marketing professionals who can…

Content Marketing Boosts LinkedIn Ad Revenue

Companies that ignore content marketing do so at their own risk. According to new figures, content marketing is now responsible for roughly 40 percent of LinkedIn’s total ad revenue. During the first three months of 2015, LinkedIn generated…

Content Marketing: Proper Grammar Is Essential To Success

Proper grammar and spelling is an essential part of creating great content for your content marketing efforts. Unfortunately, this is a part that many marketers are missing. In a study conducted in early 2015, marketing software provider…

Content Marketing: Creating A Marketing Strategy

Content marketing can be a very effective marketing strategy if a proper strategy is implemented. Having a content marketing strategy helps ensure that your marketing content is consistent with your brand’s voice, increases customer…

Content Marketing: Common Issues And Overcoming Them

There are a number of common issues that marketers face when creating and implementing their content marketing campaign. The number of marketing platforms available today have made content marketing more complicated, increasing the chances…

Content Blindness And Its Effects On Marketing Efforts

As the digital marketing industry has taken off, the amount of marketing content being produced has lessened its impact on the consumer. The ability of the consumer to tune out and ignore the content being produced has been termed “content…

Things To Consider When Investing In Paid Promotion

In recent years, there has been a shift in the digital marketing industry from relying on organic growth for marketing content to relying on paid promotion to get the marketing message in front of the target audience. Many marketers are…

Methods For Making Content Marketing More Effective

Content marketing has become increasingly complicated as the industry has expanded in recent years. There are now dozens of marketing platforms to consider and many different methods of calculating the effectiveness of a marketing campaign.…